External Article

Betting on balance: how to protect players & encourage innovation

Legislating to solve a perceived problem is a vastly complex task. Each regulator or legislator has their own constituents, with their own cultural values, their own unique individual problems, and their own relationship to gambling. There are many stakeholders involved, some wanting to make their fortune, some just trying to bring in some extra cash. Some like to gamble from time to time, some are addicted to gambling and some see themselves as the person trying to protect people they see as having a gambling problem.

With the enormous changes in gambling over the past decade – consumers having the ability to access online gaming at the click of an app whenever and wherever in the world they may be, fast paced innovation in game design and harnessing new technologies to protect players – how will the industry find a balance between increasing legislative action and allowing technology to continue to meet consumers’ demands and expectations for change?