External Article

How new regulations will help gaming companies better identify and support financial vulnerability

For the gaming industry, navigating the regulatory landscape is an ongoing challenge, but it also presents a new opportunity for companies to demonstrate their commitment to player protection and responsible gambling. The Government’s 2023 whitepaper on gaming has proposed significant reforms, focusing on identity verification, affordability, and transparency of spend, particularly in the online gaming space.

As the industry evolves, gaming companies must adapt and embrace new measures which will support vulnerable consumers, while at the same time, ensuring a seamless and friction-free experience.

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For both the Government and gambling operators, finding the right balance between players’ freedom and financial autonomy while safeguarding the most vulnerable individuals is crucial.