PlayUp Interactive has been fined AU$586,000 by the New South Wales (NSW) regulatory authorities for failing to implement adequate player protection measures. The fine was imposed after an investigation revealed that the company had published 33 illegal advertisements offering gambling inducements, which is a breach of NSW regulations.

The investigation highlighted that PlayUp Interactive did not provide necessary safeguards to protect players from gambling-related harms. This included the absence of mandatory self-exclusion options and insufficient monitoring systems to detect and prevent problematic gambling behaviors. The regulatory authorities emphasized that protecting players is crucial for maintaining a healthy and sustainable gambling environment.