Although it is widely known how to diagnose addiction, no-one apart from DigitalEjis can predict it accurately before a customer places a single bet !

The prediction product comprises a fast, fun online assessment and mini-game, taken by each customer when they receive their account activation notification, enhanced through hidden metadata capture.

It is based on fundamental, medically evidenced research undertaken exclusively for DigitalEjis by the world’s most renowned institutions in the fields of neuroscience, computational psychology, behaviour science, mental-health and AI.

AI is used to enhance the science and enables continuous improvement in the accuracy of the prediction and monitoring.

The product requires virtually no system integration for an operator and zero disruption to the user-journey during customer registration and betting.
 

DigitalEjis and its science partners constructed this ground-breaking predictive tool by: 

• Conducting a comprehensive review of the science in the area; 
• Identifying how to make the research applicable to a typical gambling customer; 
• Extending the fundamental science from diagnosis to predictive algorithms; 
• Forming the hypothesised prediction methods into a practical tool; and 
• Conducting significant tests (2000+ participants) to confirm the hypothesis, verifying the accuracy of the predictions and enhancing the predictive power with an AI layer. 

The resulting novel methodology, formally endorsed by the various leading research groups, was then productised into a practical, compelling and engaging implementation for gambling operators and their customers. 

The result is a Simple, Fast, Powerful, Actionable Output for operators.